March 4, 2019
Holland Bloorview launches third annual Capes for Kids fundraising campaign
Toronto kids rehabilitation hospital encourages all fundraisers to wear their capes proudly from March 4-10 in support of a more inclusive world for kids with disabilities
TORONTO, ON (March 4, 2019) – Holland Bloorview Kids Rehabilitation Hospital (Holland Bloorview) kicks off its third annual Capes for Kids fundraising campaign to support kids with disabilities and their families. From March 4-10, 2019, the campaign is asking fundraisers to don superhero capes everywhere they go as a way to celebrate hitting their fundraising goals. The capes also function as a visual cue to help spark conversation around childhood disability and inclusion. Since 2017, the campaign has raised over $1,000,000 for education, research and care at Holland Bloorview.
“The kids and families at Holland Bloorview are the real heroes, advocating for an inclusive world for children and youth with disabilities,” said Sandra Hawken, president and CEO, Holland Bloorview Foundation. “Capes for Kids gives everyone the chance to publicly show their support for a world without stigma, while fundraising for the programs and research that make Holland Bloorview so incredible. A huge thank you to everyone who is fundraising and to all the sponsors.”
This year’s fundraising goal of $605,500 will build on the momentum of years past. Last year, Capes for Kids exceeded its goal of $525,000. The funds raised will help support research and critical hospital programs and services that include but are not limited to:
- Bloorview Research Institute expansion, including Ontario’s first child-friendly research MRI fully accessible to children of all abilities. The expansion also includes state-of-the-art discovery hubs in machine learning and artificial intelligence, imaging, music and the arts, socioecological dimensions of childhood disability and neuromodulation.
- The Family Support Fund, which gives financial aid to families for special equipment, transportation, accommodations, medications.
- Respite services (overnight/day) to help give parents a break and recharge.
- Music therapy programs, which give kids and youth the chance to be social, artistic and creative.
- The Spiral Garden outdoor art, garden and summer camp program, which helps kids’ imaginations bloom.
- The Independence Program (TIP), which gives young adults with disabilities the chance to live alone for three weeks and helps them develop valuable life skills.
Lena and Steve’s daughter, Mia, is a client at Holland Bloorview and lives with an intellectual disability and global developmental delays. She is also the inspiration behind why her family chose to get involved in this year’s campaign. “It’s emotional for me to hear Mia speaking and to see how proud she is of herself when people understand her. Now she says things like ‘Me funny’ and tries to make jokes with her fun loving personality coming out," said Lena. “It’s the fulfilment of potential that we always thought was there, and with Holland Bloorview we’ve been able to unlock that a little bit. We are so excited to be a part of the Capes for Kids campaign this year and help support this fantastic facility,” said Steve.
Anyone can register to participate or donate at CapesforKids.ca. You can make your own cape or earn a Capes for Kids branded cape by raising your first $100 ($50 for children and youth). On March 4, the CN Tower is scheduled to light up in red, blue and green, to celebrate the start of Capes for Kids week.
Capes for Kids is made possible through the generous support of donors, including Presenting Sponsor Lego®, Captain Sponsor Bank of Montreal (BMO), Kickoff sponsor TD Bank Group, and Capes Pickup Partner PenguinPickUp. Special thanks to media partners Adapt Media, Boom 97.3FM, Branded Cities, Captivate, IMA Outdoors, NewAd Media, Rogers Media and StarMetroland Media.
About Holland Bloorview Kids Rehabilitation Hospital
Holland Bloorview Kids Rehabilitation Hospital creates a world of possibility by supporting children and youth living with disability, medical complexity, illness and injury. Holland Bloorview is a top 40 Canadian research hospital that is fully affiliated with the University of Toronto and serves over 7,500 families annually. Providing both inpatient and outpatient services, Holland Bloorview is renowned for its expertise in partnering with clients and families to provide exceptional care and is the only organization to ever achieve 100 per cent in two successive quality surveys by Accreditation Canada. Holland Bloorview is a founding member of Kids Health Alliance, a network of partners working to create a high quality, consistent and coordinated approach to pediatric health care that is centred around children, youth and their families. For more information or to donate, please visit hollandbloorview.ca or connect on Twitter, Facebook, Instagram, LinkedIn and parent-blog BLOOM.
For media inquiries, please contact:
Senior Media Relations Specialist
Holland Bloorview Kids Rehabilitation Hospital
T: 416-425-6220 ext 6409 | C: 647-406-3567